If you’ve done a little research on digital marketing or have searched for ways to improve your traffic, you’ve probably come across this term a few times. What is SEO? Search Engine Optimization (or SEO) has to do with boosting your traffic organically through search engine results. This is why choosing a niche is important. If someone is searching for a specific topic and you are posting content that is relevant to that topic, it increases your chances of being found naturally through Google, Bing, or Yahoo.